Branded Content, Food & Lifestyle

We went on a test drive to highlight some of the fun features of the Chevrolet Cruze.

This was a one-day shoot that came together fairly quickly. I brought on my colleague David Schuurman to help shoot and rig the car (we had 4 GoPros in total), and I also invited Tanya & Lynn of SidePonyNation to be part of the shoot, since I knew that they could help bring some of the energy and humour that we needed for this project.

Deliverables

2 videos (one full-length version and one 30 sec cutdown for YouTube) and supporting social content.

Credits

Brand: Chevrolet Canada
Agency: isobar
Camera: David Schuurman
Editing: Andrew Gunadie

Read more

Chevrolet offering millennials their ‘Best Cruze Ever’ (Marketing Magazine)
Why car companies spend so much time targeting hipsters (The Globe & Mail)

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