We went on a test drive to highlight some of the fun features of the Chevrolet Cruze.
This was a one-day shoot that came together fairly quickly. I brought on my colleague David Schuurman to help shoot and rig the car (we had 4 GoPros in total), and I also invited Tanya & Lynn of SidePonyNation to be part of the shoot, since I knew that they could help bring some of the energy and humour that we needed for this project.
2 videos (one full-length version and one 30 sec cutdown for YouTube) and supporting social content.
Brand: Chevrolet Canada
Camera: David Schuurman
Editing: Andrew Gunadie
Chevrolet offering millennials their ‘Best Cruze Ever’ (Marketing Magazine)
Why car companies spend so much time targeting hipsters (The Globe & Mail)